Business Development and Impact

Our focus is on supporting EI Faculty, National Capabilities, Genomics Services, and High Performance Computing to identify opportunities for commercialisation, and maximise the impact of their knowledge and infrastructure.

Liliya Serazetdinova

Liliya Serazetdinova
Head of Business Development and Impact

Business Development and Impact.

The Business Development and Impact Team is responsible for the delivery of EI’s Knowledge Exchange and Commercialisation Strategy, working in partnership with BBSRC.

The Team supports EI Faculty, National Capabilities, Genomics Services, and High Performance Computing to identify new, and strengthen the existing areas of EI research and infrastructure with significant commercialisation potential. Internally, we offer advice to EI colleagues on funding opportunities and suitable partners, and support the development of collaborative projects with industry. We help EI colleagues to develop a strategic approach to working with industry and wider stakeholders.

We guide collaborative and commercialisation projects to success via continuous support, monitoring of opportunities for creation of intellectual property, providing industry feedback and development of asset exploitation plans. The Team also supports EI colleagues with planning and delivering activities that can generate long lasting societal, environmental, and economic impacts.

We help EI colleagues to develop important networking skills necessary for partnership working, through internal training and mentoring and create a supportive environment for the EI colleagues to engage in commercialisation and impact realisation.

We are working closely with EI Marketing and Communications, and Training and Events Teams to increase the visibility of EI locally, nationally, and internationally, through marketing and communication activities, events and visits.